Total Ad Account Metrics
Three years of Meta Ads performance in a single account: campaign structure, audience targeting, offer testing, and CPA optimization all managed in-house. $220,290 in total spend. 12,247 tracked purchases. Consistent sub-$18 CPA across 6 million impressions.
Winning Ad Creatives
Creative strategy, copywriting, and testing done in-house. The winning formats ran for extended periods with consistent below-target CPA. No agency. No outside creative team.
Revenue Analytics
Shopify storefront connected to the ClickFunnels acquisition funnel, handling order processing, product fulfillment, and customer analytics across the full 20-month operation.
The analytics dashboard covers the full life of the American Recipes Shopify store from September 2024 through May 2026. Total gross sales reached $738,296 across 39,565 orders, with an average order value of approximately $18.60. The store processed orders generated by the ClickFunnels free-plus-shipping funnel, with physical cookbook fulfillment handled through the Shopify backend.
The most notable data point is the 70.24% returning customer rate. In a paid-traffic-driven operation where most customers enter through a cold-acquisition funnel, a rate that high reflects strong product satisfaction and effective post-purchase email and subscription retention. The majority of revenue came from the initial funnel sequence, with recurring revenue building on top through the Stripe subscription backend.
Revenue trended upward through 2025 as ad spend scaled and the subscription base grew, with MRR reaching $25,029 across 699 active monthly subscribers before the company was wound down in May 2026.
Funnel System
Multi-step acquisition funnel built entirely in-house: free book offer at the top, six one-time-offer upsell pages, and a confirmation sequence. 70K+ contacts and 12.7K+ paid orders run through this system. Designed, copywritten, and operated solo.