Eight years building digital businesses — products, marketing systems, acquisition funnels, AI workflows, and operations end to end. Someone who figures out what needs to happen, builds it, and gets it done.
Three chapters. Each one more systems-intensive than the last.
An AI-powered church content automation company that turns sermon recordings into weekly social media content packages. My dad is a pastor and I built the first version for his church. The pipeline runs end to end: transcription via AssemblyAI, clip selection and caption writing via Claude Skills, video rendering on Railway, captioning with Submagic, and automated posting to Facebook Reels via the Pages API. Workflow logic migrated from n8n scripts into a custom TypeScript runner on Railway. Built and operates Claudius, an autonomous overnight build system where Codex agents build features from structured GitHub issues and Claude Code handles review and revision.
Built and operated a D2C subscription business end to end: brand, offer architecture, Meta Ads, ClickFunnels funnels, Shopify, Stripe subscriptions, email, affiliates, fulfillment, and analytics. Owned every function.
Joined as an early hire with no formal marketing background. Built and owned the full e-commerce and digital marketing operation inside a publishing business generating $10M+ in revenue.
Eight years building digital businesses — products, marketing systems, acquisition funnels, AI workflows, and operations end to end. Someone who figures out what needs to happen, builds it, and gets it done.
I've built and launched digital products, subscription packages, physical offers, and service bundles. I know how to create something people want and build the system that sells it at scale.
Managed $220K+ in Meta ad spend across direct-response campaigns. Built the funnels, tested the creative, and owned the numbers. I understand the full path from ad click to paying customer.
I build marketing as an operating system, not a campaign. Funnels, email sequences, affiliate programs, subscription backends, and the analytics layer on top of all of it.
I build production AI pipelines that replace manual work with reliable, automated systems. Pulpit Engine is the live version: sermon audio in, scheduled social content out, no one in the middle.
Every business I've run needed systems that didn't depend on me. I've built SOPs, training programs, and operational processes that scale without adding headcount.
Built and operated the full commercial stack: Shopify, Stripe, ClickFunnels, and Meta Ads. I understand how acquisition, conversion, retention, and revenue connect and where the leverage is.
The businesses I've built didn't come with departments. No dedicated marketing team, no ops manager. Just full ownership of whatever the business needed.
At JKW Enterprises I spent six years building an e-commerce operation inside a $10M+ digital publishing company. Funnels, paid acquisition, product sourcing, affiliate programs, team operations. I took ownership of every piece, figured it out, and did it at scale.
In 2024 I left to start American Recipes Association full-time, a D2C subscription business I built end to end. I managed $220K+ in Meta ad spend, built the entire acquisition and subscription system, and scaled to 699 active monthly subscribers, before winding it down this May.
On the side, I'm building Pulpit Engine for my dad's church and churches like it. It turns sermon recordings into scheduled social media content automatically.
I have never had a narrow role. I start with the outcome, reverse engineer what it takes to get there, and build whatever needs to exist to make it happen. I've done that across marketing, operations, and product, under real pressure, with real money on the line. Whoever brings me in gets someone who can take an objective and execute it end to end.
I am actively looking for AI automation, marketing operations, and account executive roles at technology companies. I am also open to consulting engagements on marketing systems and AI workflow builds.